Fashion is never outdated and vibrant of a kind of art, fashion is a healthy representative, fashion also affects our textile industry.

China Textile Promotion Council vice president of the textile industry branch, China Textile Industry Association Vice President Yang Zhaohua that the lack of fashion, is currently restricting the development of China's textile industry, the biggest bottleneck.

According to Yang Zhaowei introduced from 1995 to the present, the textile industry really rapid development will be more than ten years. And the garment industry than the start is very low. When the fabric has been developed to a certain level when the textile industry has just started. Yang Zhaohua reminded China's textile enterprises need to study the future needs of domestic and foreign textile market, and increase product development efforts, or in the future market competition will be very passive.

So how to identify the textile industry's fashion positioning it? Yang Zhaohua that "fashion" extension is very broad, but the design, the brand is one of the two important soul. Brand influence is ultimately depends on product development capabilities and cultural connotations, but the design, the brand is currently the weakest link in the textile industry. Even if you look for big, find the star to do the shortcut to quickly enhance the brand awareness, can not ignore the product development, ignoring the construction of corporate culture, or no matter how good the image of the spokesperson, can not long to seize the hearts of consumers.

Now a lot of clothing brands in the infiltration of textile industry, which the home textile industry to create and improve the level of design, has a very good driving force. Because mature clothing brand enterprises do home textiles, there are operating brand experience, into the field of home textiles, textile brands will bring new brands and fashion vitality.

In the next few years, the contribution of textile products to consumer services will be far more than clothing, fashion in the front of the home textile enterprises in the future market competition will taste the sweetness.

Responsible Editor / Zhu Fang

Yang Zhaowao 's fashionable development of home textile

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