Recently, visiting home stores, Jinling Evening News reporter found that with some home brands "waiting for the New Year holiday," the state is different, a lot of mahogany furniture brand promotion is busy, not only in the store hung out of promotional advertising, and even outside the store can be seen mahogany Furniture promotion of the big publicity card. Why is the mahogany furniture at this time? "Store observers" section of the visit to the investigation. Mahogany furniture promotion a little busy in the moon ...

Recently visited home stores, Jinling Evening News reporter found that with some home brands "waiting for the New Year holiday," the state is different, a lot of mahogany furniture brand promotion is busy, not only in the store hung out of promotional advertising, and even outside the store can be seen mahogany furniture promotion Of the big publicity card. Why is the mahogany furniture at this time? "Store observers" section of the visit to the investigation.

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Wood furniture promotion is a bit busy

    In the Star International home, Red Star Macalline central stores, etc., the reporter found a lot of mahogany furniture brands have launched a new year promotional activities, there are discounts, there are preferential mahogany packages. A lot of mahogany furniture promotion is also a large sales of the main push activities, even in the shop door are erected a large billboard.

    "New Year before, are the heat of the collection when the heat, a lot of mahogany furniture is a collection of value, and we promote the consumer groups are also the eyes of the same time before the Spring Festival, businesses have to return the funds, give customers Rangli also to ease the financial pressure "Moon Star International home a mahogany furniture store official told reporters.

    Promotions related to mahogany furniture

    August last year, the mandatory national standard "mahogany furniture general technical conditions" implementation, the national standard requirements, mahogany furniture products should have product use manual, product quality card and product certification three guarantee documents, and the preparation and content of the document Has been standardized. The national standard also provides that "since the implementation of the standard 6 months from the date of the market to stop selling products that do not meet this standard.

    This also means that after a 6-month buffer period, from February 1 this year, the mandatory mahogany furniture, the official implementation of the national standard does not meet the standard sale. Mahogany furniture is now hard to promote the new national standard is about to implement it? "I think the relationship is not big, some big brands of mahogany furniture has long been more standardized, the new national standard on its not much impact." China Forest Products Industry Association mahogany professional committee deputy secretary Wu Bin told reporters.

Part of the mahogany furniture raw materials rose

 Wu Bin also told reporters that the recent online circulation "due to 2012 red wood market passenger dropped, mahogany furniture prices fell," the news, but according to his understanding, mahogany furniture decline momentum has stopped in the second half of last year, but in the beginning of the year When the "tail". For example, in recent months, the red rose rose about 20%. "Wu Bin said that in 2012 mahogany market sales did decline, but in 2013, from the current information revealed, mahogany furniture market has been warmer, With the decline in raw materials, mahogany furniture prices may also rise, "before the Spring Festival, the raw material rose signal has not yet passed to the end of consumption, and now buy mahogany furniture is a good time." Wu Bin said. (Finish)