"China's biggest economic problem is the growth mode and structural problems, during the 12th Five-Year Plan period must fundamentally change the mode of economic growth, the strategic adjustment of the entire economic structure." National Bureau of Statistics Chief Economist Yao Jingyuan in the recent financial China 2010 At the annual meeting, told reporters. With the "Twelfth Five-Year" countries to promote economic growth mode change, the economic strategy from the export-led adjustment to domestic demand-led. Shenzhen Furniture Association Secretary-General Hou Keping is expected, the furniture industry also ushered in the best time to transition, the next five years its market output growth is expected to exceed the automotive industry, becoming China's largest industry.

"China's biggest economic problem is the growth mode and structural problems, during the 12th Five-Year Plan period must fundamentally change the mode of economic growth, the strategic adjustment of the entire economic structure." National Bureau of Statistics Chief Economist Yao Jingyuan in the recent financial China 2010 At the annual meeting, told reporters. With the "Twelfth Five-Year" countries to promote economic growth mode change, the economic strategy from the export-led adjustment to domestic demand-led. Shenzhen Furniture Association Secretary-General Hou Keping is expected, the furniture industry also ushered in the best time to transition, the next five years its market output growth is expected to exceed the automotive industry, becoming China's largest industry.

In the case of

Cao Hongfu, vice chairman of the China Brand Planning Alliance and director of the Furniture Committee, said in an interview with reporters that China's furniture industry in the past three decades experienced a naive period, the initial growth, is now in the middle of the growth, by 2015, will be true Into the mature period of maturity.

According to incomplete statistics, in 2009 the total consumption of total retail sales increased by 15.5% over the previous year, the furniture industry more than construction, decoration materials, car growth, growth rate is 35.5%. In the first three quarters of 2010, the total retail sales increased by 18.3%, of which the furniture industry contributed 38.4%, the fastest growing industry.

Reporters from the Shenzhen Furniture Association was informed that China's furniture production capacity has accounted for 25% of the world, has become the name of the first furniture manufacturing country. And just reform and opening up in 1978, China's furniture have a mere 1.3 billion market, and now the total has reached more than 700 billion yuan. According to the average growth rate of 22.2% over the past three decades, by 2015, the industry will reach the output value of 2403 billion yuan.

China's furniture industry is mainly distributed in the Pearl River Delta, the Yangtze River Delta, the Bohai Sea, Sichuan Province. According to Hou Keping, Guangdong accounted for 50% of the total furniture industry in China, 15% in Zhejiang, 8% to 10% in the Bohai Sea, less than 15% in the Northeast, and nearly 10% in Sichuan. These areas are mainly in the form of natural agglomeration of the furniture industry chain, mostly in extensive production and operation, industrial clustering process is low, resulting in the upstream and downstream industry chain link is not close to improve the cost of furniture industry as a whole. For example, Shenzhen is the furniture manufacturing center, but not the logistics center, picking can only go to Shekou, procurement of raw materials to go to Dongguan.

"This extensive mode of production, leading to the current stage of the industry did not form a consumer brand, the international competitiveness of weak.Although the history of China's woodworking technology in the world's leading position, after decades of reform and opening up to become the world The first furniture manufacturing country, but in the world furniture industry is still not very competitive. "Shandong Feixian Jinhui furniture factory general manager Xu Shaolun told reporters that the so-called consumer brand is rooted in the minds of consumers in the brand, such as mention To the air conditioning consumers think Gree, talking about the refrigerator preferred Haier, but brought the furniture industry, I am afraid that consumers are hard to speak out a brand.

   Friends of entrepreneurship poverty fund executive vice president Tang Min told reporters that if the reform and opening up more than 30 years of Chinese economy is "feeling the stones across the river", then the "second five" period into the reform "deep water" The

Natural agglomeration turned to effective agglomeration

The industry is expected, the furniture industry CBD model will become the furniture industry transformation and upgrading of the effective development model. This is a set of manufacturing, business, logistics, community society as a whole, with effective agglomeration effect of the industry focus on development model. Hou Kepeng that the furniture industry in the past is the formation of the formation of the "second five" can be used to the eastern coast of the orderly transfer to the central and western industries opportunity to develop effective clustering CBD model.

It is understood that in the furniture CBD, companies do not need to build the exhibition hall can solve the wholesale, retail, product display problems. Semi-finished products or raw materials can skip the storage directly into the procurement logistics part, when needed by the procurement logistics suppliers to send production workshop. Industrial manufacturing, business, park society has its own main axis.

"In the CBD, after the manufacturing base is no longer the same as before to make all the factories to build warehouses, built living facilities. Warehouse and living facilities concentrated in the park, to avoid the repeated construction of different enterprises, to maximize the use of Site. "Hou Keping in an interview with reporters, for example, as planned in the Kunming Furniture Industry Park, the future will have 80,000 people stay in the future Wuhan Hanchuan furniture park will have 14.4 million people.

It is understood that China and the Asia-Pacific region to build the largest furniture raw and auxiliary materials one-stop trading platform for Hebei Xianghe Asia-Pacific International Furniture Materials City, Wuhan China Furniture CBD in 2009 have been opened for the "second five" Home sales, production, research and development, services, "in one, the formation of a model of production and marketing opened up a precedent.

E - commerce to help develop the domestic market

"China's furniture exports accounted for about 22% of the world, of which the United States, the EU market accounted for more than 75% of China's furniture exports.China's furniture industry for a long time dependent on exports, leading to the 2008 financial crisis after a lot of dependence on export, The strength of the small and medium-sized furniture enterprises come to an end. "Xu Shaolun told reporters that with the" second five "countries to adjust the economic strategy from the export-led domestic demand-led, and vigorously promote domestic trade development, furniture industry should be adjusted Strategy, "export" and "domestic demand" both the development of the same time, it is necessary to increase the domestic market development.

The traditional domestic furniture marketing model is the use of independent stores, a large chain, local chain, large supermarkets and other channels for sales.

And relying on e-commerce, furniture industry to obtain a new effective marketing model to meet the needs of a large number of young people's furniture. "Group buy network is the two years of new domestic e-commerce model, home moved to online sales after a good feedback.For example, Qu Mei home through the network buy in 40 days was spike 13,000 sets, the total value of more than 100 million yuan. E-commerce Association Mobile Business Expert Advisory Committee, deputy director of Beijing Jiaotong University Professor Wang Rulin said in an interview, furniture on the Internet to sell consumers can buy their own homes for furniture.

"E-commerce represents the modern technology to maximize the use of limited resources to maximize meet consumer demand.With the Internet of Things, mobile payment and the development of cloud computing, future consumer use of resources will be more concise and convenient." Wang Rulin Told reporters that the future of the furniture industry will rely on e-commerce industry will usher in a greater transformation and upgrading opportunities.

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